Our store in downtown San Luis Obispo.		A sample of our Birkenstock selection.

We have over 30 years experience selling UGG, Koolaburra, Teva, Simple, Acorn, Ugg, Earth, Sven, Naot, Romika, Stegmann, Minnetonka, Finn Comfort, Dr. Marten, Birkenstock, and Spring Step and more comfort footwear brands. Visit our downtown shoe store in San Luis Obispo! We have over 30 years of footwear experience!

Location

BirkenstockBeach.com's downtown Mission Store is called "Roxanne's Birkenstock's", and is located at:

746 Higuera St. in beautiful San Luis Obispo, CA 93401

The Sale Shoe Shack Warehouse (in association with Shoesurfing.com and BirkenstockBeach.com), is where you can buy discount comfort footwear, and is located at:

3595 Sueldo Rd, #130, San Luis Obispo, CA 93401 (This is where all online exchanges should be sent).

 

We have lots of brands and hundreds of styles to choose from at our downtown location.

 

Our Birkenstock store is located in the Mission Mall in downtown San Luis Obispo, CA, across the creek from Mission San Luis Obispo. San Luis Obispo is located in central California, almost exactly to the mile between San Francisco and Los Angeles on the 101 freeway. It is primarily a college town, home to California Polytechnic State University. The beach is about a 5-10 minute drive through some very scenic valleys. The wine country is a very big industry here on the central coast. Wineries like Castoro Cellars and its "dam fine wine" (1-888- DAM-FINE) produce some of the best wine that California has to offer.

Outdoor activities occupy the local residents each week. One very popular activity is our very own Farmers Market, which takes place in downtown SLO every Thursday night from 6 to 9 p.m.. The Downtown Association (805-541-0286) does a fantastic job organizing the market, and keeps everyone busy with a lot of other wonderful activities such as the "Mozart Festival" and "Concerts In The Plaza". As for the surf on the central coast ... let's just say it keeps us all stoked!!!!

SLO County is home to some gorgeous Central California coastlines.	Mission San Luis Obispo in the Heart of Downtown.

History Our Birkenstock store is located in the Mission Mall in downtown San Luis Obispo, CA, across the creek from Mission San Luis Obispo. San Luis Obispo is located in central California, almost exactly to the mile between San Francisco and Los Angeles on the 101 freeway. It is primarily a college town, home to California Polytechnic State University. The beach is about a 5-10 minute drive through some very scenic valleys. The wine country is a very big industry here on the central coast. Wineries like Castoro Cellars and its "dam fine wine" (1-888- DAM-FINE) produce some of the best wine that California has to offer.

Kalob showing off his awesome birks from Roxanne's Birkenstocks!

Shortly after moving, Roxanne was shopping in the "Creamery" mall with her two sons Mark and Kevin, ages 10 and 8 respectively. Concerned with the well-being of her family, she purchased them all a pair of funny-looking leather sandals called Birkenstocks. Her husband, John, also got a pair and was very impressed with the product. Roxanne decided that she needed to have the whole store (you know how women are with collecting shoes), so they bought the whole thing.

Ann, Gordon, Margot, Roxanne in the store circa 1976	Margot & Karl Birkenstock in 1991

Today the Zunich family still owns what is now Roxanne's Birkenstock, with two locations: one in San Luis Obispo, and one in Fresno, CA. Roxanne is still satisfying her shoe fancy and now owns over a few hundred pairs and growing! Susanna Money-Doster, Roxanne's sister, owns the Reno, NV Birkenstock store. After working for Roxanne in the Fresno store, Susanna moved to Reno & opened a specialty store there.

All Birkenstocks are made in Germany by the Birkenstock family. There are currently about 15 factories in Europe. Some are scattered throughout the contintent, but most are in Germany. We would to extend a big thanks to the Birkenstock family for making such "good for the body" footwear. Getting around without our Birkenstocks would not give us as wonderful of a quality of life as I've had since I was eight years old. Also, a big thanks to Margot Fraser for making them accessible in the United States.

 

The Margot Fraser Story

Hello, I am Margot Fraser, the founder of Birkenstock USA. I bought my first pair of Birkenstock sandals over 30 years ago at a resort in Germany, and didn't realize how they would change my life! The first pair really helped my feet and that good feeling gave me the idea to start this company. The Birkenstock concept is simple--the shape of the shoe should match the shape of the foot. It was that original idea that took on the form of a sandal in 1964 and has continued to today. The Birkenstock family has been in the footwear business for over 225 years--that's over two centuries of creating and perfecting a tradition of walking comfort. Together, we and the Birkenstock Authorized Retailers are proud to be a part of that tradition. To experience our custom comfort, visit your local Birkenstock footwear retailer for the best selectionm fitting, and service of our products. Birkenstock products are hand-crafted with premium-quality materials and our footwear includes something for every walk of life. We offer sandals, clogs, and shoes in over 400 different colors, styles, and textures. Look through our catalog and see how Birkenstock has changed since 1964. Still comfortable and long lasting, Birkenstock is fashion for every situation.

The Birkenstock Bernstadt factory in Germany

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